5 Tips for Creating a Successful Content Marketing Mix

It’s been said before, and it’ll be said again: content marketing isn’t about creating content. It all comes down to providing the perfect kind of content—content that catches people’s attention, engages with them, and keeps them coming back for more. To be successful, you must continually deliver high-quality content and meet people’s needs at every point of the customer experience. In a nutshell, you must create the proper content marketing mix. But how do you determine what it is? It’s a good thing you’ve arrived at the right location. 

Good Content Strategy Equals Good Content Marketing 

As much as we wish there was a single formula for the ideal marketing mix, it is highly dependent on the needs of a unique brand. The issue is that many organizations lack a robust content marketing strategy—or even goals—and hence struggle to develop truly successful content. 

5 Tips for Creating a Successful Content Marketing Mix

According to the Content Marketing Institute’s 2021 B2B Content Marketing: Benchmarks, Budgets, and Trends report, the top two main issues that marketers face are: 

Problems with content creation 

Problems with strategy 

Creating the appropriate content is extremely tough without the right plan. As a result, when it comes to establishing the correct content mix, we start with a strategy. 

How to Select the Appropriate Marketing Mix 

The techniques provided here will assist you in developing an editorial strategy to target the proper audience across all platforms while avoiding some of the most typical content development errors. Naturally, the ideas you generate will be unique to your company, but following these guidelines will ensure that you start with a well-rounded editorial calendar. 

1) Recognize the content requirements of your audience at each stage of the customer journey. 

Look, a long-time brand aficionado doesn’t require the same messaging as someone who has never heard of your company before. Examine your whole content operation to ensure that you’re reaching clients at every stage of their journey: awareness, consideration, analysis, purchase, and loyalty. For example, you can be focusing all of your efforts on awareness material when you should be focusing on consideration or analysis. Look for content gaps in your journey and come up with solutions to address them. 

What is the best way to structure a marketing mix? 

2) Play around with various forms. 

The marketing world is always changing. Trends shift, distribution platforms shift, and customer preferences shift. This is particularly true in terms of content forms. You’re probably well aware that just because something was popular a few years ago doesn’t indicate it will continue to be popular in the future (hello, BuzzFeed quizzes!). You must convey the correct message in the proper package if you want to be successful in content marketing

From infographics and ebooks to motion graphics and videos, there are a variety of forms that can help you engage your audience. Consider the most efficient manner to express your ideas as you brainstorm them. (Depending on the distribution channels you’re employing, this is extremely crucial.) Particular platforms are better for certain things, such as video.) 

This is by no means an exhaustive list, and certain forms may work well in other stages, but here’s an example of how different formats might help you engage with customers at different points of the customer journey: 

Infographics, whitepapers, and e-books are all good ways to raise awareness. 

Blog entries, social media posts, and internet articles should all be taken into consideration. 

Webinars, demos, and explainer videos have all been analyzed. 

Case studies, testimonials, and free trials are available for purchase. 

Newsletters, special discounts, and follow-up consultations are all examples of loyalty. 

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3) Pick a publishing schedule that you can stick to. 

You must continually serve the proper material to produce the right content marketing mix. Editorial planning, resource management, and project coordination all play a role here. The following are the keys to make this happen: 

Many brands get tripped up when it comes to publishing frequency. Your publishing presence will be uneven if you are overscheduling content but undersupported in creating it. It’s preferable to start with a manageable tempo and work your way up from there. What would be the ideal time to post on your blog? Newsletter? What is social media? What kinds of posts do people expect to see on a regular, semi-regular, or sporadic basis? This should guide your marketing strategy. 

Scheduling: According to the CMI B2B survey, 30% of marketers don’t even employ an editorial schedule, which is alarming. The better organized you are, the easier it will be to consistently post material, build a presence, and cultivate the appropriate audience. 

4) Create a production method to increase the efficiency of content generation. 

You might have a big idea for a documentary series, specialized whitepapers, or a thorough how-to guide for your service. It doesn’t belong in your marketing mix if you don’t have the time, money, or people power to develop it. You have three alternatives if you want to make good content: 

In-house: You’ll need to build a solid infrastructure and procedure for creating content, regardless of the format. Every member of your team should be equipped with the necessary skills and tools to create that type of content. 

Freelancers: While they are frequently easy to hire, they typically lack the knowledge and capacity to scale. 

Successful agencies have teams of experts on standby to create a variety of material. They’re especially useful if you’re planning to develop and implement a major content strategy. 

5) Track and analyze what worked. 

In content marketing, guesswork has no place. It’s critical to know what you want to achieve and how you’ll measure your progress. While many brands are focused on producing more and more content, knowing what content is worth producing is far more crucial. 

For example, for our own marketing, we’ve poured weeks of effort on interactive material that is beautiful and comprehensive but falls short of our simple template toolkits in terms of effectiveness. We would continue to invest time, energy, and money in projects that don’t offer us the ROI we desire if we didn’t take an analytical look at the results—or if we were too stubborn to admit that it didn’t resonate the way we hoped it would—if we didn’t take an analytical look at the findings. Instead, we’ve chosen to create content by working smarter, not harder. 

Tip: To properly track your progress, learn how to choose the right KPIs for your content strategy and have regular post-mortems to assess the material you’ve developed. Consider the following questions: 

What types of material were the most popular? 

What platforms did they use, and how did they get their name out there? 

When and where were they published? 

What was it that made them work? 

What do you think you can take away from this? 

It will be easier to brainstorm your best ideas once you start deconstructing what works. 

Always prioritize strategy. 

It’s both an art and a science to find the ideal content marketing blend. In the end, trying something new takes both critical thought and courage. If you’re not sure what you should do next, start with the basics: 

What are your objectives? 

What does your target audience require? 

What kind of content would best meet their needs?

Using the Best Tools Available, Here Are 10 Ways to Improve Your Marketing and Branding

Many small firms use a variety of marketing and branding methods, such as email, CRM, and social media. However, many of these technologies can be utilized in a variety of ways. And you might be neglecting some that could be beneficial to your company. Here are some recommendations for choosing the correct platforms and software solutions from members of the online small business community. 

Find the Best CRM for Your Nonprofit Organization 

Customer relationship management is a crucial idea for both for-profit and charity organizations. Even if your goal isn’t to produce a lot of money, the correct tools can help you accomplish your mission. In this DIY Marketers post, Ivana Taylor discusses the best CRMs for NGOs.

Using the Best Tools Available, Here Are 10 Ways to Improve Your Marketing and Branding

Consider Using Clubhouse to Promote Your Business 

Clubhouse is a new social media platform that may appeal to people who want to establish themselves as experts. It recently exited the invite-only beta stage. As a result, it’s now readily available. Andrew Hutchinson’s post on Social Media Today explains more. 

Social media can be used to generate leads. 

Many small businesses utilize social media to sell themselves. However, only a small percentage of companies use these channels to create targeted leads. Check out Fahad Khan’s Pixel Productions post to learn how to make the most of these resources. Then go to BizSugar to see what the community has to say about it. 

Solo Ads can help you grow your email list. 

For those trying to grow their email lists, solo advertisements provide paid marketing alternatives. This strategy isn’t appropriate for every firm. However, it may be advantageous to certain brands. Pam Neely of GetResponse gives you an overview of this notion so you can make your own conclusion. 

Automate your marketing processes. Reporting is an important aspect of every marketing strategy because it reveals what works and what doesn’t. However, it can take up a lot of time for your team. However, there are technologies that can help automate the procedure. In this Process Street piece, Oliver Peterson explains. 

Take a Look at the New WordPress Version 

WordPress is already used by a large number of small businesses for their websites. However, the platform is always adding new features to improve the user experience. In fact, it recently released a new version. Chris Wood explains everything in this MarTech piece. 

Choose the Best Social Media Apps for Your Phone 

Mobile devices can almost entirely run social media. Even if you have a team in the office that manages accounts, applications allow you to check in when you’re away. Brent Csutoras’ essay on Search Engine Journal contains a list of 25 things to think about for corporate users. 

Create Memes for Your Company 

Memes are most likely graphics that you see on the internet. However, they can be beneficial to certain brands. In this piece, Janice Wald of Mostly Blogging discusses numerous methods for creating your own. Members of BizSugar also left comments. 

These Platforms Can Help You Sell Digital Products 

If you’re selling digital products or subscriptions, you’ll need a platform that can handle sales and product delivery. There are various options to explore in this specialized but rising sector. In this Startup Bonsai post, Christopher Benitez goes over a few of them. 

These Marketing Productivity Boosters Will Help You Be More Productive. 

Whatever tools you select for your small business should enable you to accomplish more in less time. There are numerous solutions that cover a wide range of duties and departments. In this TopRank Marketing post, Lane Ellis offers various B2B marketing techniques and tools

13 Ingenious Ways to Use Video in Your Marketing Strategy

Video is still the most popular sort of social media material, which is one of the reasons why so many firms use it in their marketing campaigns. While most marketers are aware that using a well-crafted video to generate visibility, attract traffic, and increase conversions is a very effective strategy, not all of them are aware of how to successfully implement it. 

Marketers must design content that not only matches consumers’ preferences but also separates the brand and helps it climb above the competition in order to make and distribute a video that offers a solid return on investment. Here, 13 members of the Forbes Communications Council provide their top recommendations for using video content in marketing to catch attention and creatively engage target audiences. 

13 Ingenious Ways to Use Video in Your Marketing Strategy

1. Be true to yourself and say what you believe. 

Authenticity is required in any video content. Why? Because that is the only way to properly connect with others. One thing about video is that most people can pick up on the tiniest subtleties, the micro-expressions that indicate whether or not you are being genuine. You can’t trick people if you don’t believe what you’re saying, so say what you believe. – Vengreso’s Stacy Gentile 

2. Make Every Effort To Provide An Interactive Experience 

Every piece of material should elicit a two-way dialogue. Break down the concept of “audience”—get rid of the passive part and discover ways for the audience to help build your company’s culture, ethos, and service offerings. It’s a good idea to use your employees’ naturally generated material. – NEORIS’ Jorge Lukowski 

3. Make An Infographic Animated 

Making an infographic come to life through animation is one innovative approach to use video material. Infographics make how-tos and instructional pieces simple to absorb, and the content resonates even more when conveyed through video. Another way to make an infographic interactive is to have a quick video sample display when a primary icon is clicked. Adaptiva’s Renee Higgs 

4. Use video as a gateway to more substantial content 

A brief video can help activate social media and generate traffic to topics that would otherwise go unnoticed. We like to use video as a way to make reports, studies, and even blogs more accessible. Consider it an inverted pyramid, with social media’s broad reach (and a smart hashtag) luring the intended audience into more substantive material while also raising general awareness. Elevate Energy’s Sylvia Ewing 

5. Produce instructional videos 

We now use video to exchange information with our colleagues in the internal communications field. In today’s environment, time and attention are extremely valuable commodities. We support and improve the hectic life of internal communications workers by making educational videos brief and straightforward. – Staffbase’s Frank Wolf 

6. Use short clips to increase reach and engagement. 

We live in a fast-paced world where we are bombarded with messages from all sides. Sometimes all you need to express a concept is a short, informative video. Posting these short video on social media networks with relevant descriptions might help you expand your reach and engagement. FST Logistics, Inc.’s Sara McKinniss 

7. Be Flexible And Creative When It Comes To Distribution 

Despite the fact that Pinterest was not a standard video-sharing site at the time, it was a natural development possibility for our company in late 2019. With more individuals attempting DIY projects, our “5-Minute Crafts” material seemed a natural fit. It’s just as important to present content in the appropriate way as it is to come up with unique ideas when it comes to being creative. TheSoul Publishing’s Victor Potrel 

8. Keep It Short And Simple 

Because most people’s attention spans are limited, start your film with the most important information. Make it genuine. Give a tour of your workplace premises or introduce your employees or a new product. Don’t be hesitant to narrate your video or use voiceover to guide viewers through it. Pay close attention to aspect ratios, which vary per platform. Taillight’s Heather Byrd 

9. Make Videos Available in Your Press Releases 

Including videos in press releases is a great approach to ensure that journalists get your message and appreciate the value you’re offering. Using your owned media as a marketing vehicle is a great approach to get more value out of it. – Newswire’s Charlie Terenzio 

10. Produce Videos in Bulk 

Making good films might take a long time, so here’s a technique to help you save time: Make them all at once. Decide on a theme for your series first. Make a templated introduction and conclusion that you may reuse again and over. Then, for each video, record or create the content and insert it into your video template. You’ll have an unified sequence of videos to use throughout the year or campaign once you’re done. – Clearview Advisory’s Kate Barton 

11. Include videos in blog posts to improve search engine rankings 

Video increases on-page time and is frequently lauded for its direct engagement potential, since prospects are more interested when watching a video rather than reading text. However, the most significant advantage is a technological one: embedding a video within a blog post increases on-page time, an SEO statistic that Google is increasingly using to assess content quality. As a result, integrating video content will boost your search engine rankings. Rootstrap’s Patrick Ward 

12. Send an email with a video message. 

Simply put, video content converts, and when combined with an email, you’re utilizing two highly effective forms of marketing at once. There are dozens of services that allow you to embed a video so that it autoplays once a person opens the email, and the experience is frequently just the perfect balance of interactivity and engagement to push someone to take action. Little Word Studio’s Melissa Kandel 

13. Use Video In Every Marketing Segment 

Use video for everything—really: for advertising, to transmit your value proposition, and to create value through continuing content. Once you use video in every marketing section, you will never look back. The interaction rate is substantially higher, and your messaging and distribution options are more flexible. Don’t be frightened to venture forth. Kobi – Yes


How to Make a Digital Marketing Funnel

For the most part, digital marketing is straightforward. Anyone can now create a Google or Facebook ad campaign and start driving traffic. The stakes are tremendous, and it appears like everyone wants a piece of the internet action. 

There are no limits to how you can attract people’s attention these days, thanks to the rise of new-age tech and consumer companies. Click-based ads, YouTube ads, banner ads, narrative ads, and so forth are all available. At the same time, internet marketing is becoming more difficult. 

While running advertising is very simple, obtaining a return on ad dollars spent on these numerous channels is the largest hurdle for most companies and digital marketers. It’s difficult to get a ROI because funding ad spend is difficult unless the customer transacts with you and makes a profit for you. Anyone can fund ads with investor money in the early stages, but this isn’t a long-term sustainable way to build the funnel. The most crucial question to address in digital marketing is not how and where to run the advertisements, but how to ensure that the ad dollars spent provide a return on investment and that the campaigns are sustained over time. 

How to Make a Digital Marketing Funnel

There are various stages in the funnel, and the only way to ensure that an ad campaign succeeds is to ensure that all of the funnel’s stages are well-built. Branding initiatives are generally out of the question for bootstrapped small firms. Putting your company’s name on TV and in banners isn’t going to turn people into buyers. 

When digital marketing is focused on lead creation, it becomes more effective. The best way to attract potential clients into the funnel is to collect names, emails, and phone numbers. And the greatest method to entice viewers to sign up is to offer a free resource in exchange. Because it draws leads, this is commonly referred to as a lead magnet. Consider it an ethical bribe that you offer the visitor in exchange for their email address and permission to promote to them via email again. 

After this step, most brands (both B2B and B2C) tend to goof things up. The leads are cold, and they will be unable to purchase your goods or service. It is necessary to establish trust. Engagement breeds trust, and good content breeds engagement. 

Because ad campaigns are run at a large scale, nurturing must also be done at a large scale. Marketing automation is the only method to nurture thousands of leads. In a process I call deep marketing, marketing automation must also be tailored at scale. 

Deep marketing is creating a marketing funnel in which each category of your potential consumers and leads receives personalized content. The faster cold leads become warm leads, the better the relevancy. Converting cold leads to warm leads takes time, and the ideal method to do so is to send a series of emails spread out over a two- to three-day period. 

Warm leads are valuable since they require trust before you can begin selling to them. To effectively convert cold leads into warm leads, you must nurture them over time. Warm leads, on the other hand, are not the answer. Warm leads do not generate revenue. If you want warm leads to turn into paying clients, you need to give them a push. You must gently persuade them to make a deal without appearing sleazy or demanding. 

If attention is the first stage and gaining trust is the second, the third and most critical stage of the funnel is captivating text and sales presentation. 

Someone’s faith in you means nothing unless they’re willing to put their trust in you to do business with you. A multitude of sales strategies can be used to turn warm leads into paying customers. Sales pages, sales videos, sales meetings, group sales via webinars, and even offline meetings can all be used. 

An ad campaign’s efficacy is determined not only by the commercials, but also by the nurturing sequence and sales efficiency. You can take the profit from the purchase and reinvest it back into ad campaigns to grow if the transaction is successful and profitable. 

When this practice is repeated for a lengthy period of time, the brand develops a reputation. The brand’s reputation also helps with the ads, increasing KPIs like click-through ratio, visitor-to-leads ratio, and lead-to-customer ratio.


The Ultimate Guide to B2B Video Marketing in 2021

Video marketing has exploded in popularity in recent years, demonstrating how important it can be in the B2B world. According to data, 70% of marketers anticipate that videos will generate a positive ROI in 2021. 

What is business-to-business video marketing

B2B video marketing is a type of content marketing that entails designing, producing, and distributing video content to your target audience. Social media videos, webcasts, video podcasts, live streams, and other video formats are examples. 

According to the aforementioned survey, 24 percent of marketers chose training videos, 24 percent chose promo videos, 14 percent chose demo/explainer videos, 14 percent chose live streams, 12 percent chose personalized videos, 10 percent chose how-to videos, and 2 percent chose customer onboarding videos when creating high-value content for businesses. 

The Ultimate Guide to B2B Video Marketing in 2021

Tips and ideas for B2B content 

1. Tell us about your experiences. 

You can give a virtual tour of your facility to highlight the steps of product production, or you can show a day in the life of an employee to establish your brand image. 

2. Lighten it up 

In general, it’s ideal to keep your film light-hearted and enjoyable. You may be contacting different businesses, but you’re still conversing with a person at the end of the day. Instead of making a typical business video, utilize animation or record behind-the-scenes action to engage your audience. 

3. Display product alternatives 

Prospects, at the end of the day, want a product that answers their problem. Make video interviews with customers who have found your product to be extremely useful, or simply post how-to videos on your website and social media sites. 

4. Make an emotional connection 

You may believe that logic reigns supreme in B2B marketing, but if you want your video to have a greater impact, you must emotionally connect with your buyer. 

Making someone enjoy your ad and trust your brand can be as subtle as using emotion in your marketing. In 2021, there will be a growing tendency in B2B marketing films to include a humorous element, while wonder and curiosity will also play a significant part. 

People’s perceptions of your brand are heavily influenced by these emotions. Your video advertisements, content, and consumer experiences shape your company values and B2B partnerships. 

5. Make sure the video is well-produced. 

If you want your clients to view your videos, they must be relevant, original, and captivating. Make sure to use good camera equipment, video editing software, and engage pros to assist you with this. 

6. Consider the buyer’s journey. 

Create a B2B video marketing plan that takes into account the many stages of the buying process, as well as the participants’ needs, questions, and objectives. 

Buyers will be able to make better selections regarding the goods they want to buy from you if you provide supporting content. 

Your Buyer’s Journey is Now Available Online. Is your customer service also digital-first? 

B2B video marketing‘s top three social media sites 

LinkedIn is number one. 

LinkedIn is definitely one of the greatest social media sites for B2B video marketing, with over 55 million firms registered. There were 10,000 B2B software pages on the site in 2020, with people using it to create sales leads, give product reviews, and more. 

For organic social media marketing, 96 percent of B2B content marketers utilize LinkedIn, while 80 percent use LinkedIn advertisements. This is unsurprising given that firms receive seven times more reactions and 24 times more comments on LinkedIn Live streams than on other types of videos. 

Related: How to Make a Video Stand Out on LinkedIn 

Twitter is number two. 

86 percent of B2B marketers will utilize Twitter as a digital marketing strategy in 2020. This makes sense, given that Twitter’s popularity among B2B enterprises has grown as a result of the audience’s appetite for information and industry news. 

When compared to other platforms, this platform has a 26 percent higher viewership of brand ads. If a business message is posted four times on Twitter, it has a 335 percent higher probability of being clicked in a Tweet than if it is only seen once. 

Facebook is number three. 

As of January 2021, Facebook had 2.74 billion active users, with 74% of them using the app for professional purposes. Over 65 percent of B2B organizations utilize the Facebook advertisements feature, and 87 percent use the app as a marketing tool, according to Facebook. 

For B2B marketing, here are the top 5 video hosting platforms. 

Vimeo is number one. 

Vimeo is a video-sharing platform that allows users to effortlessly create and share high-quality videos, including live streams, with their audience. It is one of the most popular all-in-one video software packages in the world. 

Wistia (Wikimedia Commons) 

Wistia’s advanced capabilities, such as configurable players, thorough analytics, and easy-to-embed videos, allow customers to produce professional business videos. It was created specifically for businesses that use video on their websites for promotion, support, and sales. 

SproutVideo (#3) 

SproutVideo makes video sharing easier by providing video marketing, security, and analytics solutions. Easy lead collection, marketing platform integrations, video SEO, and other features are available to businesses. 

Brightcove is number four. 

Brightcove is an online video platform that runs on the cloud. Brightcove is used by a number of multi-national media corporations, enterprises, and organizations to create and share videos on the internet. 

Video management and marketing, strategic ad placement, video analytics and library, social media sharing, interactive ad capabilities, live video content on OTT devices, and much more are among the services available to users. 

YouTube is number five. 

YouTube is a free video-sharing website that makes editing, uploading, and watching videos on the internet simple. 

It is one of the most popular websites on the internet, with over 6 billion hours of video watched each month by its users. 

Viewers can also show their support for the content by like, commenting, and subscribing to channels. Users can even make their own videos and post them to enjoy with others. 

How Can Facebook Help You Promote Your YouTube Videos? 

3 successful B2B video marketing examples 

Cisco is number one. 

B2B video marketing is well-exemplified by Cisco. It demonstrates that videos aren’t about spending a lot of money on them, but rather about knowing your audience and providing material that resonates to them. 

The average B2B video length should be between 60 and 90 seconds, according to Cisco’s social media team lead. Cisco can teach B2B organizations how to develop films that illustrate solutions and sales funnel-targeted content using its portfolio of over 3,000 movies and a production rate of 1,000 videos per year. 

HubSpot is number two on the list. 

HubSpot excels in multi-format video marketing, as evidenced by its YouTube channel, which features case studies, customer success stories, podcasts, and guides. HubSpot’s content development mirrors its sales funnels, ranging from 30-second how-to videos to 30-minute case studies on average. 

HubSpot is an amazing example of how B2B brands can develop targeted and relevant content that drives conversions as a SaaS marketing platform. 

3. SAP (Software as a Service) 

SAP’s YouTube channel takes a unique approach to video marketing by creating content tailored to each individual consumer. Brands will be able to see material that is more relevant to them as a result of this. 

SAP has been successful in eliciting emotional and engaging responses from its audience, as well as providing solutions that address the problems at their heart. 

I hope that after reading this post, you feel more confident in addressing B2B video marketing and that it isn’t as frightening as it appears. In fact, after you get started, you could even enjoy it.



Beginner’s guide to social media marketing

Don’t worry if you haven’t yet joined social media. It’s never too late to join social media and take advantage of the platforms’ marketing potential. However, if you still believe you’ve missed the boat, consider the following: Many businesses continue to get it wrong, failing to engage and keep customers. 

Here are five strategies to make sure you get off to a good start and don’t miss out on any more possibilities. 

Beginner’s guide to social media marketing

1. Offer something of value 

When you first start out on social media and have no followers, it can be difficult to know where to begin. How do you build an organic, relevant, and engaged community of followers? The initial step is to introduce yourself to the community and make them aware of your presence. Begin by following and engaging with other accounts. Leave honest feedback, input, or knowledge on major influencer accounts. Assist your followers in finding what they’re looking for on the internet. Respond to their inquiries and communicate with them on social media

Every day, spend a few minutes commenting on major influencer accounts and offering your honest viewpoint, rather than just a generic “like.” If you do it honestly and intelligently, you’ll immediately gain people’s attention and expand your network. 

2. Make the most of your social media time. 

Because social media marketing can be both addictive and time-consuming, it’s a good idea to use tools like HootSuite to connect all of your accounts and schedule posts for specific times. This will allow you to write content as you see fit and have it posted automatically rather than having to do it manually numerous times a day. Another advantage is that it might assist you if you have audiences in different time zones. In some time zones, posting something at 10 p.m. EST might work, but the majority of your UK audience will be sleeping. 

Create a calendar of the optimal times to post based on the audience you want to engage with, then leave the rest to the scheduling tool. 

3. Create unique and compelling content that has been validated by a third party. 

Your social media profile should have its own distinct “persona.” What distinguishes you from the competition, and why should customers care? Developing your social identity entails coming up with your own post style, unique hashtags, holding competitions and giveaways, creating memes, and, finally, thinking outside the box to entice people to follow you and connect with whatever you publish next. 

You should seek to further validate and amplify your USP by adding links to blogs and publications that are talking about you, showcasing your accomplishments, promoting your news, and so on. 

One of the keys of a successful social media marketing plan is third-party validation. 

4. Be genuine with your followers. 

People respond to authentic material because they want to communicate with real people, not bots, and they are extremely aware of the difference between the two. People also don’t want to be bombarded with irrelevant or self-promotional content; instead, they want to feel valued for engaging with you. 

Always remember to appreciate and acknowledge followers who post and share your work. Also, whenever possible, return the favor and watch your community expand. You’ll notice a gradual increase in followers and engagement. 

In most small businesses, the owners or founders control the social media accounts, but as the company grows and the social media marketing efforts are outsourced, it’s vital to stay faithful to your followers and maintain an authentic connection based on “real” discussions. 

5. Make the most of your connections’ clout. 

Social media is more than just a tool for generating sales; it’s also a fantastic means to build a large global network that can be mobilized into action. It’s also a chance to meet people from your field who you wouldn’t normally be able to meet. As a result, make it a point to cultivate ties with thought-leaders and individuals of influence who have a large following of their own. 

Collaborating with influencers has a lot of power because they can have a big impact on your brand’s social media success. A single retweet or shout-out from the appropriate influencer may put your business or content in front of hundreds of new prospective buyers. 

SYOBza’s marketing consultant is Silas T Nkoana.

Why Does Having a High-Quality Web Design Matter in Digital Marketing?

It goes without saying that having a high-quality site design is crucial. That is something that almost everyone is aware of. Is this, however, something that you can readily achieve? It is highly dependent on your level of knowledge. 

In general, if you want to have a strong online presence, you should concentrate on it. That is a factor that will determine whether your firm succeeds or fails. People who are just getting started now rarely have the financial wherewithal to hire someone who is sufficiently skilled and experienced. 

Then business owners are forced to settle for something mediocre or even below average, which is unfortunately not how things are supposed to work. We’ve included some statistics below to demonstrate how important it is to have a high-quality site design

Why Does Having a High-Quality Web Design Matter in Digital Marketing?

The Value of Excellent Web Design 

Enhances Brand Consistency and Trust 

As previously said, the number of individuals who perceive your company’s credibility is determined by your website. Trust is promoted through websites that are current and well-designed. 

So, what should you do if you are unable to construct a high-quality website? Then you should go with a respected firm that can do it. If you live in England, consider yourself fortunate because there are numerous agencies that specialize in this field. 

This is especially true in Bedford. If you live in Bedford, pay attention to Bedford web design agency Nettonic because these experts have a wealth of knowledge when it comes to creating high-quality web pages. They know how to create high-quality, appealing websites. 

What about the issue of consistency? Why is this so important? It’s yet another way that a well-designed website fosters trust. Customers, for example, are prone to recognizing successful and renowned businesses just by observing things like styles, colors, and logos. 

As a result, it’s critical to ensure that the things that your customers associate your company with are accurately portrayed in the web design. What does this imply? It means that the styles, outline, and fonts are consistent across all of your website’s pages. 

If this isn’t the case, your website will appear unappealing and unprofessional, which is something you don’t want. 

It’s All About Making A Good First Impression 

When users visit your website, they will be left with a specific impression. They will be able to draw several conclusions about your firm as soon as they see it. It only goes to show that you only have a few seconds to make a statement and create an impression. 

This means that if your website is unappealing or outdated, it will not make a positive impression on your visitors. It will not appeal to them or be valuable to them in any manner. 

This will result in a loss of leads, forcing them to seek help from your competition. That is why you must comprehend the significance of web design for you and your company. It’s how other people see you. 

The first impression you make on these people may either drive them away or encourage them to stay and learn more about your product and services. As a result, you should not be content with low-quality site design. 

More Advantages of Excellent Web Design 

Differentiate yourself from the competition 

It is now essential to have a responsive website. What does this imply? It means you should design a web page that changes and transforms its look based on the orientation and size of the screen or device on which it is being viewed. 

That is something that must be included in your website, especially since that most pages work in this manner. Additionally, this will help you stand out from your competition and demonstrate to your audience how much time and attention you’ve put into it. 

This means you’ll need to use colors, intriguing and unusual layouts, and typefaces to show folks how you’re different from everyone else. This is one of the most effective strategies to emphasize your company’s professionalism. 

Navigation is made easier. 

Your website will be easier to navigate if it has a nice web design. This means you shouldn’t overwhelm users with too many options because they won’t be able to make quick decisions. Instead, reduce the number of options on a web page to make it easier to navigate. 

People are drawn to eye-catching, enticing items, and one of these is undoubtedly properly designed websites. That is why you must read these facts carefully to remind yourself why this component must not be disregarded.



5 ways a digital marketing agency may help your company gain digital dominance

The digital sphere has surpassed all other forms of marketing as the most important. It’s no surprise that eCommerce sales are predicted to hit 4.5 trillion by 2021, with billions of people online every day doing activities like working, socializing, and buying (Shopify Plus). 

You can’t afford to ignore digital marketing as a business owner. It’s now the most common way for individuals to learn about your business and purchase your product. 

So, with that in mind, how can digital marketing consulting services benefit your company in the future? 

5 ways a digital marketing agency may help your company gain digital dominance

Make a digital strategy that is all-encompassing. 

SEO, social networking, pay-per-click advertising, web design, and so on are all part of a digital strategy. What makes it even more complicated

is that the people who work in these numerous categories have studied their craft in depth, making them experts in that particular digital industry. 

Although it may seem appealing to manage your own digital strategy, it can soon become daunting. Consider web development: web developers spend years mastering complicated coding and applications in order to put that code to use. This is just one of the reasons why an experienced digital agency is appropriate for you if you’re a business owner who isn’t too keen of computer literacy! 

Access to the most up-to-date tools and technology 

Digital agencies use the most up-to-date tools and technologies to help your business flourish, just like their employees are well-versed in their fields. Once again, these tools might be difficult to comprehend (not to mention costly if you purchase them all separately!). 

By working with a competent digital agency, the team in charge of your strategy will be able to apply their knowledge of these tools and technology to ensure that your brand is climbing the digital ladder to the top. 

Make new and interesting material. 

To attract customers and entice them to your website, digital marketing, like conventional marketing, relies on high-quality content. Your brand has nothing to fall back on if you don’t have high-quality content; in fact, you don’t have a brand if you don’t have content. Content is extremely vital for Google to rank your website, thus it’s a digital asset that can’t be overlooked. 

Experienced writers, social media experts, and site designers are hired by digital firms to guarantee that your material is new, stylish, and has the capacity to captivate your target audience and make them want what you have to offer. 

Keep up with the ever-changing digital environment. 

Are you really going to want to spend all that time learning how to build websites, apply good SEO strategies, and create content that works for it only to find out that the search engines (like Google) have altered their ranking algorithm? 

Experts in digital marketing thrive in this industry, as well as any updates or changes to ranking algorithms. They can keep track of your digital strategy for you and make the required adjustments so that your website doesn’t lag behind when new modifications are implemented. 

Increase your internet visibility. 

Digital firms have the knowledge, resources, and experience necessary to turn your brand into a digital success. Gone are the days of just advertising your brand on a billboard, television, or in the Yellow Pages – your client is now searching for your brand online, so make sure they can find it by developing your online presence with the help of a knowledgeable digital agency!


In India, WhatsApp starts a brand marketing campaign called “Message Privately”

WhatsApp‘s global consumer marketing campaign, ‘Message Privately,’ has been launched in India. The ad, created by BBDO India, builds on the company’s previous brand campaign, “It’s Between You,” which debuted in July 2020 and aims to reaffirm the company’s dedication to consumer privacy. 

The campaign is now underway. 

WhatsApp sends out the idea that it is a safe platform for consumers to share their most personal moments with their loved ones with a series of two films that demonstrate realistic everyday real-life scenarios. 

In India, WhatsApp starts a brand marketing campaign called “Message Privately”

The film “Golden Jubilee” tells the story of an older couple who are too shy to publicly express their love but manage to send private messages on WhatsApp during their 50th wedding anniversary festivities with their family. 

The film recounts the narrative of a young woman who receives exciting news from her cricket instructor. She sends a WhatsApp message to her mother, sharing a mother-daughter moment while keeping her privacy safe from prying eyes. 

The strategy for launching 

The integrated marketing campaign will debut on television with two lead films, with plans for radio and out-of-home (OOH) amplification. 

To drive relevance, it would also feature material specifically designed for Instagram and Facebook in the form of vertical short-format tales, Gifs, and motion posters. 

CXO makes a statement 

Even as social networking and messaging sites like Facebook and WhatsApp grow in size and penetration around the world, the campaign comes at a time when privacy has emerged as perhaps the most pressing worry. India is no exception to the rising demand for privacy. 

According to Avinash Pant, director of marketing at Facebook India, the campaign’s goal is to emphasize that the end-to-end encryption provided by WhatsApp is more than a technology; it’s a feeling that leads to genuine human interactions. He says that the campaign is based on various real-life events from our daily lives. 

According to Pant, this campaign is an affirmation of the trust that two billion people around the world have in WhatsApp to send their personal communications on a daily basis. 

The voice of the agency 

When comparing WhatsApp to a private and intimate living room environment, “It’s that safe space where we can all thrive,” says Josy Paul, chairman of BBDO India, “and that’s our reality, which is what we set out to express via relatable stories and moments.” 

Surprisingly, the conversation between the characters in the films is never exposed and remains secret, which is done on purpose. “The campaign brings the delight of privacy to life in all its everyday drama and diversity,” Paul continues. Private moments of progress lead to spectacular moments of progress.” 

The most important question 

“How is this brief relevant for Indian audiences?” was a constant question for all of us, according to Shimit Amin, a well-known Indian filmmaker and the campaign’s director. 

The global campaign, which has already been launched in a number of markets, relies heavily on localization. “WhatsApp is such an integral part of our lives in so many ways, and that goes without saying,” Amin says, “but it was crucial to focus on how privacy would play an important role in an Indian context.” The researchers conducted numerous experiments before arriving at what appeared to be the workable formula.